The RPM Challenge

Hear Music

(Thursday, 26 July 2007) Written by Endicott Road

I just read an article in my local paper about the label Hear Music, which is the same one Mick is working with to get RPM music into the hands of Starbucks customers. The article said Joni Mitchell is going to release a new album soon through that label, which should generate some interest. It also said Paul McCartney has released an album through them, and might again.

Having read that, I'd like to give a big round of applause for Mick, who is doing us all mondo favors by getting our music into Starbucks. When he first mentioned it on a blog entry, I was kind of skeptical about what kind of exposure we might get, but after reading that article, I think Mick has done us all a great service.

Great job, Mick! With the recording industry in flux (meaning, of course, chaos), this is probably the best way for any new artist to go.

Regards.

Comments (1)

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Written by Michelangelo, on 07-26-2007 10:15
I did a LOT of research into a ton of the independent labels publishers and wanted something beside the standard "we'll put you on the Internet". Those are easy and don't really get anything from it.

If you look at Hear closely they have three main branches: major (McMartney, Mitchell, etc), established (medium exposure, smaller bands, and compilations of major bands), and new (one time releases, new talent, etc.). I'm working with the last branch internally is called "Content Development". Until I got to them, I got no where. But I thought we might have the largest chance of getting us some real exposure and that last department is all about new ideas and different types of music, not just radio playable stuff.

I even went to some Starbucks (I don't pay $2 for coffee) and checked out the disks they have in the stores and each store had a whole rack of artists I had never heard of. So that's what led me to Hear.

Let's hope it works! Even if it's only a few of us.

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